Do you feel like you’re always the last one to know about new developments that could have huge payoffs for your business? It happens, but don’t worry; you’ve still got time to jump on these 6 new tips to stay on top of responsive web design. And, it’s important that you do. In case you haven’t heard, Google has created a Mobile Friendly update that ranks mobile-friendly websites higher on searches from mobile devices. Fortunately, we’re here to keep you updated on web trends while you focus on what you do best—running your business.

Quit using mobile themes for your responsive website.

Yes, we know. Choosing a user interface theme is quick and easy. You download and apply it to your site, and you’ve got a sleek design ready to go. So, what’s the problem? Well, all those themes start to look pretty similar, and you’re certain to have the same one as someone else. That means a large number of mobile-ready websites look exactly the same as each other. What can you do to stand out? We suggest hiring web design professionals to design a custom interface for your business.

Create user interaction.

The days of websites that require no action on the part of users are over. Getting your audience involved in interacting with your website keeps them actively engaged with your content. In fact, you probably engage in multiple “microinteractions” with apps every day. Examples of microinteractions include turning off your smartphone alarm or clicking “Like” on a Facebook post.

Doing responsive web design right involves allowing your users to interact with your site easily no matter what device they are on. One example of bringing microinteractions to a website is holding random prize giveaways in which users must click a graphic to see if they win. These types of giveaways also give users a reason to come back to your site each day for another chance at winning—and browsing your services.

Avoid uploading images in ways that slow load time.

A certain JavaScript and CSS upload tag, the display:none tag, causes images to download to your users’ devices. This means slower loading times and a bogged down website. Instead, use responsive images that adjust based on a percentage. These images will fit the end user’s screen no matter which device is being used.

Include JavaScript smartly.

Many elements of JavaScript that work great on desktop sites are not so handy on mobile websites. For example, navigational menus on the side of a page are handy on large screens, but no so much on a smartphone screen where space is limited. Part of the advantage of responsive web design is that the design, well, responds to the device being used. That means the user can load one page, and it shows up in the optimal format for whichever device is being used. If the page is loaded on a desktop computer, the navigational menus are visible. If a tablet is being used, the menus are condensed to a mobile-friendly style.

Keep it simple.

This trend picked up momentum with flat design and website minimalism, and it seems to be staying in favor for the near future. Rather than cluttering your page, aim for a few high quality images and simple buttons that blend in with the rest of the page design but can be found easily. Ditto for fonts. It’s better to choose something simple and easy to read than to pick a fancier design that is difficult to read.

Don’t be afraid of a little grit.

Although high-quality images and professional design are always good choices, you shouldn’t be afraid to add a personal touch to your site. The blog can be an especially good place to implement a more down-to-earth feel. Screenshots and photos taken from your smartphone may be lower quality, but they can be a great way to connect with your audience.

Overall, best practice for responsive web design remains the same. You want a user interface that is easy to read, easy to navigate, and loads quickly. For Toronto responsive web design experts who can help you put these tips into practice, get in touch with us at TenPoint

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About the Author

Dan K