There are several different things your web pages can do for your Toronto business. Some web pages are made to get more traffic. Some provide information to your customers. And yet others are designed to generate leads. And, in case you were wondering, no—generating traffic and generating leads are not exactly the same, though you can optimize one page to do both of those things. In this article, we are going to share with you the best advice we’ve found for creating a lead generation website for your business.
Ask and you will receive
CTA’s, or calls-to-action, are an essential component to generating leads on your website. At its most basic, a CTA is simply asking your potential lead to complete a request. That request can be anything from subscribing to your newsletter to downloading your app or reviewing your services. When you’re talking about lead generation, the CTA is typically used to get the prospect to find out more about one of your products or services. If you don’t include a CTA on your website, you are missing out on the very simple premise that more people are likely to follow your request if you simply ask.
Match CTA’s to your content
Your CTA can be included anywhere on your site, and you will likely have multiple different CTA’s for different pages and various outcomes you are looking for. One popular place for CTA’s is your blog. Because you should be updating your blog regularly with content, it provides the perfect platform for trying out various CTA’s to see which ones work the best.
This sounds like a no-brainer, but it’s easy to write an entire informative blog post and end with a call for the reader to check out your totally unrelated download. Okay, so you asked. But you asked for the wrong thing. You have generated no interest in that particular item. The first step to getting your CTA right is to make sure you are providing content that is valuable to your audience. If you sell a to-do list app, you had better be writing about topics like business, organization, and productivity. You can’t very well write a blog article about transcendent meditation and then put a button at the bottom that says, by the way “Click here to download the world’s easiest to-do list app!” Your audience will just be confused.
To help you out, here are a few CTA tips:
- Make it visually stand out from your content with contrasting colours.
- Be specific—“Click here to find out more about increasing employee productivity”, not “Please click here”.
- Personalize your site for users by creating multiple calls-to-action that appeal to different target audiences.
The more landing pages the better
As with the last tip for getting the most from your CTA’s, you’ll want to diversify the landing pages connected to those calls-to-action. That means that users will be directed to a landing page appropriate to the CTA they clicked. The more landing pages you have, the more likely you are to convert leads into sales.
This works because even within a small, specific niche, your prospects still make up a diverse group of people with various motivations. You can tap into all of those motivations by creating landing pages that appeal to particular types of leads. Just make sure your CTA matches the landing page it is linked to.
Don’t forget to say “thank you”…
If a lead converts on your landing page, you should always thank your new customer to make them feel appreciated. This is the first step to building brand loyalty among your customers. You have several easy options. You can use your email marketing software to send a thank you email. You can use a pop-up generator to prompt a short thank you message to automatically pop up on your customer’s screen once they’ve completed the process on your site for signing up or ordering. Or, you can have the site redirect visitors to a separate thank you page.
Does using your website to generate leads for your business in Toronto still sound difficult? Get help from our lead generation experts at TenPoint. We provide web design that takes your sales plan into account.