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It’s seems that the list of items a website owner needs to keep track of keeps growing and growing. In an effort to continue refining its search result rankings, Google tweaks its algorithms on a regular basis. And now, being mobile-friendly is among the many other considerations that determine how you fair on SERP rankings, with responsive web design quickly becoming the most popular way to optimize your site for mobile devices. With so many different aspects of SEO to analyze, does responsive web design really make a difference? The short answer is yes. Here’s why.

  1. Faster load times

With responsive web design, your site will automatically load in a way that is optimal for whatever device your audience is using. That’s a huge advantage. With more users on smartphones and tablets every day, you can’t discount mobile users when determining how quickly your page loads. Today’s users start to lose interest after waiting a mere 2 seconds for your site to load. That’s right—it only takes seconds to lose potentially large percentages of prospective customers.

  1. Less expensive than a separate mobile site

If you already have a website, and it does not yet use responsive web design, you may be asking yourself, “Wouldn’t it just be easier to create a separate mobile website?” It’s true; you certainly can set up a separate site for mobile customers. However, that option comes with its own disadvantages, some of which are quite significant.

For one thing, by creating two separate websites, you are essentially competing with yourself for SERP rankings. You spread your brand out into two distinct sites and have to take the trouble to optimize and promote each. You’ll also be spreading several costs over two sites rather than focusing your time and money on only one fully optimized site. Each time you update your website, you will need to pay your web development team to update both versions of the website. You’ll also need to pay hosting and maintenance for two separate sites.

  1. Increased traffic

Google now favors mobile-friendly sites. In fact, this is a factor in their current algorithm. That means it should be a part of your brand’s SEO plan for staying relevant in search rankings. The days of SEO consisting of a few well-placed keywords are over. And this is better for all of us. It may seem like a hassle to keep pace with Google’s changes, but their policies actually help you to ensure that you reach your target audience.

Send this article to your team to show them why responsive web design will make a difference for your brand.

  1. More conversions

Because responsive web design makes your site more mobile-friendly, you get more traffic from users on mobile devices. But not only that—users have been making purchases directly on their mobile devices for years now. As the technology has made mobile devices faster and their usage smoother, people are doing everything on them that they previously used their desktop or laptop computer for. The convenience of being able to complete a purchase from anywhere is appealing in many markets.

What makes all the difference in whether a transaction is completed on a mobile device? Your site has to be easy to see on smaller screens and quickly load each transaction. Each of these functionalities is made available through responsive web design.

  1. Track analytics and reports easier

Using responsive web design allows you to track statistics from all users, no matter what device they are using. If you have a separate mobile website, you are stuck tracking your numbers for your desktop site separately from smartphone and tablet users on your mobile site. Additionally, some mobile device users will load the desktop site instead of the mobile site if they find your mobile website lacking. That can make it more complicated than it needs to be to conduct marketing tests. Instead, you can view a single report that still tracks whether your traffic is coming from a desktop computer or a mobile device.

If you need more advice about responsive web design, talk to our Toronto web design team at TenPoint.

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About the Author

Dan K