Organic search engine results can be unreliable. One day you are positioned at the top of the first results page, and the next day you’ve moved down to the third position. With the newer algorithms that match results to individual users, you may even rank differently for various people searching the same keywords at the same time.
Although organic results will always be important, you can work to stabilize your online reach with help from a reliable Toronto PPC company. With PPC (pay-per-click), you’re in charge of how your website reaches potential customers or clients. How does it work? Let’s take a look at the top five reasons to use Toronto PPC management.
Top 5 Reasons to Use PPC
1. It’s inexpensive.
PPC advertising can work even with very small budgets. Basically, you set how much you want to pay to bring in new leads. Admittedly, a lower budget means fewer views for your ad, but PPC is a great way for new companies with small advertising budgets to extend their reach.
2. It effectively matches leads.
Because PPC is keyword driven, it helps to match your business with users who are actively interested in and searching for your products, services, or information. This is unlike other forms of advertising that may get hit or miss results. PPC allows you to zoom in on the right audience, meaning that even when you are spending few advertising dollars, you’re getting a big return on that investment.
3. You don’t have to commit to one design.
You’ve heard the importance of A/B testing in marketing. PPC makes testing easy. You don’t have to go to the expense of printing multiple brochures (for instance), and you’re not stuck with one design once you choose it. You can update your pay-per-click ads as often as you like. If one doesn’t work, ditch it and try something else.
4. You can target multiple markets.
Just like a website can have multiple landing pages for separate market segments, your PPC campaign can have multiple ads that target market segments. In this way, PPC fits seamlessly with the rest of your online branding strategy. Set up an ad for each landing page, so that you generate the right leads for various aspects of your business. Maybe you market a particular product in multiple languages. You can easily make combinations of SERP ads and landing pages that cater to these groups.
5. You get concrete data.
Especially for small businesses, data collection is vital to the marketing budget. Sure, you can just pick a PPC ad on whim because you like it better than another one you use, but you could end up losing a lot of money that way. Remember that A/B testing we mentioned in #3? Pretty much any search engine that allows paid ads also provides basic data collection on their effectiveness. Pay attention to those numbers, and make the decision to keep or toss a particular ad because of what the numbers tell you—not because you’re in the mood for curly, orange fonts today.
Why Managed PPC?
Setting up a pay-per-click advertising program is easy enough. If you put the campaign on auto-pilot, you really don’t have a lot of work to do. So, why are companies offering managed PPC services? Because letting your search engine ad campaign run itself is inefficient! Without monitoring, analysis, and adjustments, your company could waste money and lose potential business.
When this happens, it’s easy to say the PPC campaign failed, or this kind of advertising simply doesn’t work for your business. More often, the case is that the PPC campaign didn’t get the chance to provide its full potential. Just like with any form of advertising, analysis is needed to get the most from pay-per-click ads.
With all the benefits that PPC affords your business, it makes sense to put the time into analyzing the results. That’s where we come in! At Tenpoint Solutions, we understand you may not have time to monitor your PPC for Toronto search results. We’ll make your plan a success by providing the research and analysis for you. Call or email our Toronto PPC management professionals today!