seo toronto

What makes a good magician? Obviously, the best magicians are the ones who don’t reveal their strategy during the show. They pull off the trick flawlessly without letting the technical details spoil the act. That’s how good SEO works, too. It’s under the radar, doing its job without spoiling the audience’s experience. SEO Toronto

SEO for Your Toronto Business

The new strategies in SEO are all about content. Of course, keywords are a part of it, but modern search engine algorithms see right past text that jams a bunch of keywords onto a page. Instead, you need to focus your efforts on creating subject matter with substance.

Think about it. What is the purpose of a search engine? The purpose is to match online content with user expectations. Search engine users don’t care how many times you can fit a keyword onto a page; they care whether your page answers their question or provides what they’re looking for. Search engines are getting better at making that match, and that means your online marketing needs to focus on putting out great content for your potential customers. Content creation can come in variety of forms, including:

  • Podcasts
  • Videos
  • Infographics
  • Memes
  • Blogs

But, for the purposes of this article, we’re going to focus specifically on your website’s blog content. Search engines make advancements in their web crawling capabilities every day. However, words are still their primary data source. They’re fairly limited when it comes to identifying images and videos. For those media, they rely on what is called metadata. Metadata comes in the form of—you guessed it—text.

Although it’s important to employ a variety of strategies for connecting with your online audience, you will have to occasionally put your fingers to the keyboard and type out a description, a page update, or even a whole blog post. The more relevant content you put into your blogs (and on your website in general) increases your likelihood of ranking on the first page of search results in your industry. And, I don’t need to tell you that the first page is where you want to be.

Why is Blog Content a Good SEO Strategy?

Before we can answer why blogs are a good strategy, let’s look at what Google (the most used search engine) is looking for.

1) Relevant Information—Two things primarily make your information relevant. First, it matches with what the user is looking for. Second, it provides an up-to-date answer or solution.

2) Popularity—Clicks beget clicks. The more users you attract to your website, the higher your page rank will climb. And, as you know, the higher you rank on search engine results pages (SERPs), the more likely users are to find your site.

You can quickly see that blogging meets these requirements. Because blogs are updated regularly (if you’re doing it right), you’re able to keep your content relevant to people who visit your site. In contrast, a static web page may match well with a search query, but unless it provides something fresh, users are unlikely to visit it regularly.

With that in mind, here are some useful tips for generating articles:

List Blogs—  A list blog is easy to write, and they naturally match with many user search queries. Whenever a potential customer is looking for “the best” of something, or “top” solutions for their problem, a list post lays out their options and weighs the pros and cons for them.

FAQ Blogs—  No matter what industry you’re in, potential clients and customers are likely to have questions about who you are, what you do, why your products exist, or even what you stand for. Whatever questions people are asking about your industry, those are the issues you should be addressing on your blog. After all, if they’re asking, then they are searching for answers online.

News Updates—  In most cases, you’re not alone in your industry. Other companies are doing what you do, and that provides you with topics for your articles. By showing that you keep up with your own industry, your readers see you as a knowledgeable source of information.

Your blog is a part of your branding strategy that allows you to personalize your customers’ experience. Toronto SEO Company TenPoint Solutions can help you develop a blog solution that works for you. Post articles as often or as seldom as you want. When you run a business, you can’t do everything. We’ll make sure you have high-quality content ready for your blog when you need it.

SHARE

About the Author

DanO