Are you considering starting a blog for your business, but you just don’t know if people will be interested? Never fear—we’ve got the top 5 ways to get people reading your blog straight from the experts at the best Toronto SEO company.
1. Use images.
Search engines can only read the text for an image, right? So, why should you bother putting images in all your blog posts? It’s because SEO is not just about cracking Google algorithms. Many of the main factors that boost your online visibility are those that attract real people, and people like visuals. Not only do visuals help to illustrate your points or make your article more interesting, they also get included when your article link is shared on social media. What’s the big deal about that? Multiple studies have revealed that users are more likely to read Facebook posts that include an image. The more people who visit your site, the more visible your site becomes.
To improve your chances of getting your images and article viewed, make sure you scale the image appropriately for SEO. Although images enhance the user experience, they also slow down your page’s load time. It only takes a few extra seconds of load time before a user clicks away from your site. So, make the image large and clear enough to see, but don’t overdo it. Between 200 to 500 pixels is good.
2. Make the images unique.
Anyone can get free stock images from photo sharing sites, and that’s great. But, if you really want your blog to look professional, it’s better to have your own photos or images. Remember how we said that images generate more clicks? Well, that’s only true if the image fits with your topic—just slapping some random image into the article does no good.
3. Take time to craft your title tag.
The title tag is what visitors see in the tab at the top of their browsers. This is important because it tells them what to expect on your web page. In addition to that, the title tag is also what shows up as the title of your page in search engine results. Usually for blog articles, this will be the same as your article title, but that’s not a hard rule. A couple of things to consider are to make your title specific and brief.
To be specific, you need a unique title that tells what makes your article different from every other article on that topic—and yes, you will have many competitors for your audience’s attention. Titles that are vague or overly general are no good, either. Users are often searching for detailed information, and a generic title gives the impression of broad, generic information. As for brevity, a title that’s too long will be cut off on the SERP (search engine results page) and people may miss relevant key words as they skim through results. 50-60 characters is a good range.
4. Captivate with captions.
You’re already putting images in your article, so why not go the extra step to add captions to those images? You have a couple of options for putting in captions. You can go the more traditional route of putting the caption above or beneath the image. Or, you can insert your caption across the image, which can be more effective because the site visitor will definitely see the caption text across your image. If your blog is already mostly content, why should you add more text with your images? It’s simple—users like to skim. So, even if they don’t read your entire article, they might just glance over the captions to get the gist of it.
5. Provide useful content.
We’ve talked before about the importance of content for SEO , so we won’t cover all the specifics again. Suffice it to say, word will get around if you consistently let your users down in the content department. Find out what your target audience wants to know about your industry, and give them useful information. No amount of SEO or cool images will make up for a boring read.
Believe us, you can find a ton of more useful ideas for drawing users to your blog, but these 5 strategies are all you need to get them reading your content. For help starting your own blog campaign, contact our team at TenPoint Solutions today!