If your business has had an online presence for a while, then you’ve probably considered the option of getting a separate mobile website. Maybe you even have one right now. But, it turns out there’s a better way to meet the needs of users with mobile devices: responsive web design. Any Toronto web design company worth doing business with should be able to offer you this valuable service.
We briefly discussed responsive web design recently when we talked about optimizing your brand with current web design trends. But, we haven’t really touched on the specific advantages of responsive web design when it comes to your business and its digital marketing plan. We’ll fix that with this article. Soon, you’ll understand what responsive design can do for your customers and why it benefits your company.
What is Responsive Web Design?
Before we get into the details of how responsive design improves your customers’ experience, let’s talk a bit about technology in general. Do you still have a cassette tape collection? How many music cassettes do you still purchase today? Unless you are a collector of vintage music formats (and if so, shouldn’t you be buying vinyls?), you likely get your music fix somewhere else.
But, maybe you remember the switch to CD. Suddenly, you switched from buying all your music on tapes to buying CD’s, and you probably eventually replaced some stuff you already owned to have it in the new format. After that, digital music took another leap and you bought MP3’s, an MP3 player, and MP3 software for your computer. Now, you don’t even need a separate device for MP3’s—you can stream them from almost any mobile device.
That was the digital revolution in music technology. It involved multiple generations of change, and for you it probably involved multiple purchases of new devices and formats. Web design technology is similar. If you don’t keep up with the changes, your website could get left in the dust as users flock to businesses that stay up-to-date with the technology.
One of the absolutely easiest ways to stay up-to-date is to include mobile responsive design for your site. You know when you visit a site that is not mobile responsive. You pull it up on your smartphone, and you have to keep pinching or tapping at the screen with your fingers, and you still can’t read a thing or find the information you’re looking for. Infuriating, right? Well, guess what? Your customers don’t want to deal with a website like that either!
Simply put, responsive web design is a technique that solves that problem. What it does is automatically adjusts a website’s size and layout to fit the device it’s being viewed on. And, even better, because it is able to adapt to a variety of device sizes, a mobile responsive website will continue paying off, even as devices upgrade. That means less money spent on adjustments and maintenance for your business!
Mobile Site Vs Responsive Design
Here’s a brief breakdown of why responsive web design is an overall better choice than a separate mobile site:
- You Spend Less Time and Money on Maintenance—
The previous style of mobile website is a completely separate site from your main one. That means you have to have two websites designed, two websites maintained, and two websites updated as computers and devices change. A mobile responsive site, on the other hand, does not have to be updated every time a new device comes out. The code used for responsive design is created to adapt the user experience to the device, saving you time and money.
- Your Customers Get a Better Experience—
As mentioned in the previous point, a separate mobile site means two websites to update. Every time you make any little change to your content, you have two updates to perform instead of one. This increases the risk that your users get an inconsistent experience. Content could be updated on one version of your site but not the other. Something could be overlooked on one version or the other, leading to customer confusion.
- Your Site Gets Better Search Result Positioning—
Having a mobile responsive website means all your search traffic is directed to the same site. This single-domain option improves your search result
positioning. With separate sites, your traffic is divided between two different URL’s.
Don’t wait to get responsive. Your customers are already using their mobile devices to do a large percentage of their product research and purchasing. Keep your business relevant to those users by giving them the experience they want. We can help at TenPoint Solutions, a knowledgeable Toronto SEO company.