Would you face a customer without washing your hair? Or without putting on professional clothes? Of course not! You probably know that your website will be the online face of your company. It represents you, and that means you need a Toronto SEO (search engine optimization) partner to help you greet your customers according to Internet best practices. This article will help you to make good SEO choices even before you jump into a web design project.
Aspects of Building a Website
Good businesses implement planning stages before every project. In order to get the most from SEO, it helps to start your website right. These suggestions will make the planning process easier:
Choose a domain.
Deciding on a domain name (the URL users type into the navigation bar), is perhaps the most important decision you make about your website. The design and content can always be changed or updated; your domain is more permanent. Most companies have already decided on a domain name by the time the get to the web design stage, but if you haven’t, here are some tips:
1. Don’t cram key words into your URL. One key word is fine if it’s part of your business name or it gives users an idea of what your site is about.
2. Do pick a name that won’t be confused with another company. A look-alike domain will not help you grab some of their success—it will only confuse your users and end up sending them to the wrong place.
3. Do choose a name that is relatively short and easy to remember. A short name is easier for users to remember and type. Also, it will fit better on your marketing materials (and you will want the URL on your business cards and brochures).
Determine your purpose.
Your website can do a lot of things for your business, but you know the old adage—just because you can do something doesn’t mean you should. Before you start designing your website, figure out what you want it to do. Is it an ecommerce site? An informational site? An online description of your services?
You can find many great sites that list web design trends and link to examples. oDesk has an article with some ideas. However, you can also just pay attention to the websites you use regularly. What are they doing? Is their site easy to use? Do you like the way it looks? Take some time looking at other business’s websites to see what you like about the site instead of focusing on the services.
Look for help.
Once you know what you want, you’ll need a professional web designer, preferably one who understands SEO, to bring those plans to life. You can’t do better than the best Toronto web design company, TenPoint Solutions.
Creating a website for your business is all about making an online marketing tool that gets prospects converted to leads and customers, and gets them talking to other prospective leads. So, what should you be looking for when designing your website? Here are a few tips to consider:
Usability— There’s a reason why this is mentioned first. Above all other design elements, the most important is that your users can easily load and navigate your page. If a design bogs down your load time, you will lose users. If people get to your site and can’t find the navigation menu, you will lose users. Being creative is great, but don’t forget that your website has a purpose other than looking awesome!
Whitespace— This ties right in with usability. Clutter is your enemy. If your website has too much going on, users will have trouble navigating it and get annoyed. This means they won’t be clicking through to contact you or purchase your services. Good design means knowing what not to include, just as much as what to include. Leaving strategic blank space is easy on users’ eyes.
Content— Some people forget that content is a part of website design. You want to put as much effort into what your website says as how it looks. In fact, content can be one of the biggest difference-makers in SEO. If you’re working with a professional web design firm, check that they can help you with optimizing your content and its presentation.
Whether you’re building a new site from scratch or you just need to revamp your current domain, these suggestions should get you started. The key is to plan ahead and make sure you know what you want and what you need. You can always count on TenPoint Solutions in Toronto for the most up-to-date advice on Toronto SEO and web design.