So, you have your website up, and it looks great. The design is sleek and user-friendly. The content tells visitors exactly what they want to know. Maybe you even have a blog to keep customers updated on your industry. But, your traffic is dismally slow. What gives? Maybe it’s time for your business to explore the benefits of hiring a top Toronto SEO Company.
What You Need to Know about Managed SEO Services
Getting high-quality managed SEO services is the number one way to drive more traffic to your website. More traffic means higher chances to convert leads to happy customers, but a lot of people are confused with all the changes in digital marketing. So, here are some SEO myths, as well as the information that you really need to know:
Myth #1: SEO does not include usability factors.
As search engines continue to improve in their ability to provide what search users want, SEO has become more and more about making a great experience for your website visitors. They really are the determining factor in your online success. When hiring a company to perform managed SEO services, make sure they are able to do so with an eye toward design and user experience. A company that claims to handle “only SEO” and doesn’t offer any web design services (or at the very least, can give you a referral to a reputable colleague), is not providing the best value for your digital marketing campaign.
Myth #2: SEO is easy and inexpensive.
Let’s just put it this way: good SEO is not easy and inexpensive. The kind of SEO that drives traffic to your site and converts prospects to leads to customers at a high rate—that kind of SEO takes diligence and a lot of time investment. When you hire a top Toronto SEO firm, you’re paying for that time and high-level knowledge. If you find an SEO provider whose prices seem well below what you’ve seen elsewhere, then they probably aren’t putting much time into your valuable web presence.
Myth #3: You don’t really need SEO to succeed online.
Online branding is imperative in today’s market. And, just like any other aspect of your business, your online presence requires regular maintenance and analysis. Simply putting up a website and letting it sit isn’t going to provide much value for the investment. Additionally, regular content updates alone do not get visitors to your site. In order to maximize the return on the time and money you put into building website content, you need a well-planned strategy for good links, social media, and search engine ranking.
Myth #4: SEO used to matter but not anymore.
When people spread this myth, it’s because they are confused about what SEO actually means. Yes, there are branches of SEO practice that simply cannot be used anymore, but those practices were never really that great anyway, unless your goal was to rank number one in search results and piss off every user that clicked on your site. Keyword stuffing is out; providing relevant content that contains appropriate keywords is in. SEO has changed, and will continue to do so, but it has not gone away. In fact, managed SEO services are more important than ever because the typical business owner does not have time to keep up with the daily changes in search engine algorithms and user expectations.
Myth #5: SEO was replaced by content marketing.
The thing about this is, content marketing and SEO are not mutually exclusive practices. Content marketing was always a part of online branding. It has simply become a more important feature now that information can be shared in so many different ways, like different formats, different devices, and different platforms. When looking for a company to provide your managed SEO services, you want a firm that can leverage your content to its maximum potential.
You can get more information about best SEO practices by contacting us at TenPoint Solutions, a top Toronto SEO company. We’ll steer your business in the right direction so that you can reap the full rewards of your online branding campaign. We’re always happy to bring you the most recent information on boosting your search engine position.