When you’re looking for someone who specializes in SEO in Toronto, you want to make sure they’re knowledgeable in their field. We’ve all heard too many stories about scammers who claim they can increase your search results, and then offer no assistance when your page rank remains stagnant. The best way to ensure that you’re hiring an expert is to have a good understanding of what SEO entails.
Pop quiz: what are the three pillars of SEO? For those of you who don’t know, they are:
1. Relevant, high-quality content
2. Inbound links
3. Social media
Many businesses spend a significant amount of time and money on those first two, and in truth, they do affect your ranking most directly. Let’s take some time to look at the third pillar, and see what your business can do to use social media marketing to your advantage.
Understanding Social Media SEO
Let’s get one thing straight from the start. Whatever social media platforms your business uses, they are not going to directly boost your search ranking. That’s not how social media SEO works. Rather, being active on these platforms will boost your presence on the platform. And, that’s a good thing!
Using sites such as Facebook, Twitter, or LinkedIn act as additional marketing pathways to get more users to your website . . . if you use them correctly.
How do you do that? Here are some tips for getting more traffic to your site with social media:
Share Your Content— Whenever you add useful content to your website, you are already engaging in good SEO practices. However, you can double your results by simply sharing those updates on a social media platform! Whenever you make a new post on your blog, add new products to your line, or update your member area, let people know about it. Voila, you’ve got more people clicking that link back to your site. In this way, social media is kind of like an alternative path around search engine traffic.
In Multiple Places— Don’t just stop at posting a status update on Facebook. Also send out a blurb on Twitter, invite your LinkedIn contacts, post a picture to Instagram, or pin it on Pinterest. Having your content available in multiple places increases your audience.
Multiple Times— Social media updates frequently, and your audience is also following multiple other people and entities. Because of sheer volume of information, some of your prospective website visitors may miss your first send-out. To remedy this, consider sending out several similar updates spaced a few days apart. This way, people who missed the first round may see the second or third. The best way to do this, however, is to slightly change the message while keeping the link the same, so you don’t seem to be spamming your followers.
But Don’t Get Out of Hand— It’s a good rule of thumb to only participate in the social media platforms that make the most sense for your brand and industry. Not all platforms work well for all businesses. Take George Takei, for example. He is undeniably the King of Facebook, with more users than nearly any other Facebook Page in existence. But, Mr. Takei has admitted that Twitter simply has not had the same results for him, so he focuses on his Facebook musings. Updating social media can be a time-consuming task, whether you do it yourself or hire it out to someone else. Stick with what works, and don’t waste time and money on those that don’t.
So, what’s the top thing you need to understand about social media SEO? It’s all about the users. When in doubt about a strategy, ask yourself if this is something that would interest or help your website visitors. All of Google’s most recent updates have been geared toward making the search experience better for users. After all, isn’t that what the SERP (search engine results page) is really there for? It’s easy to get consumed by rank-boosting tactics, but when you plan your strategy, don’t forget what turns you on as an Internet user. Chances are your prospective customers like it, too.
Social media is a great platform for ramping up your SEO practices. Just remember that it is still only one of the three pillars of SEO. To stay on top, consult with Ten Point Solutions, the best Toronto SEO company.