81 percent of people who use the Internet research products online. It’s pretty obvious what this means for your business. If you don’t have a quality online presence, you could be losing out on a huge number of potential customers for your products or services. This trend is only going to grow, so now’s the time to keep your business relevant to your audience by engaging the service of a high-quality Toronto web design company.
The right company will help your business to avoid these common web design gaffes:
1. Going cheap when choosing a web design firm.
Yes, many people can create a basic website. That’s great for people who are perhaps blogging as a hobby or selling a few odds and ends on the side. But, a business should put as much investment into the website as it would in any other marketing strategy. The truth of the matter is that trends for websites continuously evolve, and in order to stay ahead in your field, you need an expert—someone who goes beyond the basics to give your business a powerful online presence. You don’t want to end up paying an amateur only to hate the website and have to pay someone else anyway—find the right Toronto web design company the first time.
2. Ignoring your target audience.
It’s understandable that you may feel like every second you don’t have a website up you are losing business. But, step back for a moment and take a breath. First impressions count for a lot, and it’s a much better game plan to hold off on going live until you know for sure what kind of Internet user you expect to visit your web pages. If your business has been around for a while, and you’re just now getting a website, or you’re revamping your current site, then you probably have a pretty good idea of who your current audience is. If you’re a new business, take some time to really consider this. It’s important for your entire business plan, not just your site.
3. Trying to do too much.
The primary purpose of your website is to direct prospective and current customers to the information they need. The design should represent your business’s personality (i.e. brand) and give users an idea of what to expect from your company in a way that is easy to navigate. You don’t want so much going on that your audience is left confused. When hiring a web design firm, be clear about what you want before you tell the designer. Website trends are moving towards simplicity. Think high-quality, but minimalist. A big part of this trend is a utilitarian need for websites that load quickly and can be viewed properly on a variety of devices. Mobile devices simply aren’t compatible with busy websites.
4. Not grabbing the leads on your homepage.
There’s a place on your website for quality information. In fact, you’d better have plenty of it, on your “about” page, “product” pages, or “service” pages. . . But, not the homepage. You want users to navigate through your website, and the homepage is the portal for that navigation. Bogging down the homepage with too much information keeps users at that one spot, rather than taking action. Provide enough content on the homepage to grab their interest and let them know what you do, and then get to the CTA (call to action)! Remember, people are much more likely to take action when you tell them what’s expected. CTAs aren’t difficult. It could be a request to donate, to call a representative, to download your white page, or to read your latest blog post.
5. Not keeping your site updated.
Some business owners tend to think of website design as a one-time investment, and that’s a bad way of thinking. Your site is going to require maintenance. For one thing, good SEO (search engine optimization) includes maintaining relevant content. But, just as importantly, your website is often your first impression, and you don’t want to start off by providing misleading, or just plain wrong, information because you didn’t update the products and services you offer or something as simple (but hugely important) as your contact information.
Don’t make avoidable mistakes with your website. Get a professional who can give your site the fine-tuning it needs to draw in and convert your ideal customers. Web design for business owners requires an experienced and knowledgeable team like the one at TenPoint Solutions web design company.