We’ve got the top reasons why you should consider managed blogging services from a company with professional copywriters. You’re already aware of the benefits of maintaining a blog for your business—increased web traffic, more lead conversions, and a better reputation. But, just putting up fresh content every week is not enough. Here are some compelling reasons why you may want to hire a professional copywriter for a better managed blogging experience.

Writing regular content takes time.

When you’re running a business, you’re already busy… all day long. Can you really add another task to your to-do list? And, do you want to? Your blog is a key source of connection with current and prospective customers. You need the time to put up high-quality posts often enough to keep them returning to your site. If you don’t have the time to plan an engaging article, you’re better off letting someone take care of it who can put in the time. Let’s face it; you just can’t do everything.

More content means more customer connection.

Maybe you have time to sit down and write once a month. That’s great, but what about all those other days that you’re not giving your audience a reason to return to your site? Every new post is an invitation for your audience to check out what’s new with your company and the industry in general. The days of shady sales tactics are long gone—if they ever worked. Today, it’s all about keeping your customers informed, and you want them to hear the news from you first. That establishes a positive view of your company as an authority in your field.

If you’re not enjoying it, your audience will know.

Writing’s not your specialty? Then why are you torturing yourself? Plenty of professionals are happy to hit the keys every day. Writing that is forced just to meet a word count is going to express the resentment and boredom you feel. And, trust us, you don’t want your audience feeling bored. Instead, seek out the work tasks that speak to your own talents. Your business will thrive and you will feel happier about heading to work.

You may actually make more money.

Think of it this way. If the cost to hire out for managed blogging services is less than what you would make for the same amount of time, then hiring out is a cost-effective move. Your time is worth money, and that money may be better spent on other endeavors. While your writer is helping to bring more traffic to your site, you can take care of other conversion-making tasks.

You get an outside viewpoint that may be able to relate better to your audience.

It’s true that you are the expert when it comes to your company. However, when you’ve been immersed in the features of your product or service day after day, it can be difficult to see the benefits from a customer’s point of view. Sometimes, your audience just doesn’t need all the technical details. A professional copywriter can come at your topic with a sales-oriented viewpoint that allows them to connect with your customers in a way an insider may miss.

Spellcheck isn’t perfect.

Thanks a lot, spellcheck.

We can’t stress this one enough. Spelling and grammar checking software is wonderful, and it makes all our lives easier. But, no software can replace the detailed accuracy of a professional writer. Why? Because the software may check the spelling of individuals words, and check the grammar of shorter clauses, but when you correctly spell the wrong word or type a complex sentence, your software is not going to be of any help.

Keep in mind that just because you hire out for managed blogging services does not mean that you can’t continue to write your own posts. Occasionally writing your own blog pieces while letting a professional fill in the gaps can save you money and provide balance to your busy schedule. And, you’ll always have the final say in subject matter and content. It’s the professional’s job to meet your needs. If you’re looking for a managed blogging service with professional copywriters, talk to our team at TenPoint Solutions in Toronto.

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About the Author

Dan K