Business owners understand the significance of labels in packaging and branding, as they represent the company’s image. It is crucial to have labels that create a positive impression on customers.
With numerous options available, it can be challenging to determine where to begin with labels. To end up with outstanding labels that boost your overall sales and revenue, follow the steps below. If your business is in the UK and you need new labels for your products, check out label printing services UK.
Competitor Research
Prior to designing any type of label, it is essential to be aware of what others are doing. This is highly recommended as it enables you to avoid expensive errors. Keeping track of their in-store advertisements, pricing strategies, and shelf placements allows you to take a proactive approach rather than a reactive one.
Branding
The most crucial thing to remember is that the label must harmonize with the overall packaging and reflect the product’s brand and personality. It is not advisable, for instance, to have a hat box resembling one for a beer label. Similarly, plain white packaging for industrial solvents or cleaning solutions may not be taken seriously. Select colours and images that align with the contents, like green for cleaning products, while also considering the brand. When done effectively, seeing the labels on the shelf should trigger the thought, “I am going to buy it again.”
Colour
Colour holds significant importance as it plays a crucial role in forming a favourable initial impression. When considering the impact of colour on your product, an illustration is a helpful way to visualize it. Collaborating with an illustrator who skilfully employs various shades can breathe life into the artwork and establish the desired impression. For instance, using a lighter shade over a darker one can create a sense of depth, while the darker shade adds impact and helps the product stand out. If your business deals with 10ml bottles, it is advisable to use 10ml bottle labels as a reference.
Fonts
Fonts play a crucial role as they have personalities and can convey branding or messages even before the words are fully comprehended. They set the tone for the content that follows and prepare the reader for what they are about to read. Choosing the right font is essential in creating a positive first impression on potential customers. Opt for a font that aligns with your brand and is easily readable, such as Sans serif or Helvetica fonts.
Readability
Crafting an effective label is essential; it should not only accurately describe the product but also ensure easy readability, as users tend to avoid products with unclear text or grammatical errors. The flow of information from left to right enhances the label’s accessibility and understanding.
While sharing information on the label is not mandatory, if you opt to do so, it becomes crucial to ensure its accuracy to build trust with customers. Both retailers and products have distinct rules governing labelling, necessitating diligent research to avoid any costly missteps in compliance. Taking the time to familiarize yourself with these regulations will help guarantee a smooth and successful labelling process.
Material
The label plays a crucial role as it serves as your initial opportunity to make a lasting impression. Therefore, it is essential to carefully select the appropriate material for your labels. Opting for clear, white, or cream materials can be particularly advantageous, as they offer a plethora of design possibilities and possess the ability to leave a strong impact on a diverse array of products. For instance, a clear label beautifully showcases a striking green liquid. If you’re aiming for a touch of old-world charm on a wine bottle label, textured cream paper can be a superb choice, adding an extra layer of elegance and sophistication to the overall presentation.
